By Moe Tamani
SEO Services:
Search engine optimization or SEO has become one of the most important components of Internet marketing strategies. It is a tool that enhances the process of increasing the quality and quantity of web traffic improving and provides organic search results. The normal trend is that the higher a website is ranked on the search result page, the more traffic it will get. SEO services can vary from website to website depending on the requirement but is used on website headings, in text or body copy, design and even on images.
There are many people who have a website that displays some of the best products, has some well written content and offer great service and yet these sites don’t receive even half the desired traffic. This is simply because they didn’t understand the importance of SEO nor did they realize its potential in driving the targeted traffic. Great products, excellent services and a site that is very well written. To enhance your website, you will require the services of a SEO consultant or an SEO copywriter who knows his/her job very well.
A SEO copywriter will add more depth to your existing website copy by adding singular or plural keywords, synonyms and keyword phrases. Now that you have understood the common practices, let us take a look at the two broad categories of SEO services.
They are:
On-Page Optimization
Off-Page Optimization
On-page optimization SEO services :
Well researched keywords
Correct use of Meta tags
Keyword density optimization
On-page optimization is the most commonly applied category within the SEO services and it focuses on two elements namely, your webpage content and the website structure or architecture. The key element is your web page content and you need to take special care while writing the content. Your web page content has to be relevant and in sync with the product or services you are selling or promoting. The best way to get your website on the top of the page ranking is by using various SEO techniques. Effective use of SEO techniques can actually bring results within a short period of time.
Off-Page Optimization SEO services:
Increasing link exchange/link building/ link popularity: You can exchange your website links with another website and thus gain mileage without spending money. You can even display your link on various article directories
Using keyword rich anchor text
Submission to article directory: This is a cost free method of gaining mileage or promoting your website. There are hundreds of article directories available today for submission purposes. Most of them won’t charge you anything but there are a few who would charge you a membership fee. You can do this yourself but a well optimized article will increase your relevancy thus its effectiveness.
SEO services or SEO techniques are based on certain common practices and these include:
Well researched keywords: SEO services are actually aimed at getting your site a higher rank in all search engines. To get the higher ranking, your website content needs to be keyword rich and hence you need to select the right keywords. This research for the right keywords or keyword phrase is an integral part of the entire search engine optimization process. The keyword phrase research is a process of selecting those keyword phrases, which are optimized and will help visitors to find your website. The important thing is to follow the right approach to find these keywords. If you are selling camping tents, then your keyword needs to be associated with the product and the activity for which it is used.
Heading of the web page: The heading is the most important part of any web page as it always catches the eye due to its positioning. Hence, you can always use catchy copy or tag lines to draw attention or create curiosity. Hence to create a higher visibility, you can use a primary keyword in the heading. There are two types of keywords: primary and secondary. Let’s take an example: If you are offering web design, then your primary keyword will be web site design, graphic design, banner design etc. The search engines always give higher priority to the primary keyword or the keyword used in the heading. One more thing to remember is the length of text in single page. The ideal word limit is 500 because this helps to understand the keyword relevance. Not all the search engines will read through the entire page hence, try to keep the primary keywords in the beginning.
Meta tags: Meta tags, one of the SEO services, can’t really be seen like the text. It is normally embedded in the code or the html. Meta tags help in letting the search engine crawler’s index your website in an accurate manner. There are different types of Meta tags like the title tags, Meta description tags, Meta keyword tags and body tags.What to avoid from a SEO company:
Make sure that the SEO firm you hire does not practice black hat techniques that can get your site banned completely from the search engine… why would they do that? To get you the unrealistic goals they set and once they have “fulfilled” their end of the contract they leave you hanging with a banned site.
Moe Tamani is a senior SEO-SEM specialist with Dallas based SEO 1 Services company: www.seo-1-marketing-services.com. He also conduct Search Engine Marketing seminars in the Dallas Fort Worth area for startup and small business.
Article Source: http://EzineArticles.com/?expert=Moe_Tamani
Showing posts with label Traffic. Show all posts
Showing posts with label Traffic. Show all posts
Blog Marketing Tips - How To Use Technorati To Increase Your Traffic
If you are using a blog on your website and you are not optimising it with Technorati you are missing out on a huge source of unlimited free traffic and potential customers. It costs nothing and is so easy to implement that there really is no excuse for not using it.
Technorati is a search engine specifically for blogs and it works by allowing bloggers to tag their posts with relevant keywords so that the content appears in the results pages when those keywords are searched. It gives you full control over where your content should appear on the website and you only have to wait a few days for it to be indexed.
There are three categories on the website, the first is "blog posts" which finds any posts that contain the search term, the second is "tags" which finds individual posts that are tagged with the search term, and the third is "blog directory" which finds individual blogs that are tagged with the search term.
The first thing you will need to do is create a free account on the Technorati website which only takes a few minutes to do and you will then be able to list every post on your entire blog and other members will be able to add your blog to their list of favourites.
As more people link to your blog and add you to their list of favourites your ranking will increase and so will the traffic you receive. This is important because there is a huge amount of free traffic available if you can improve your rankings so you need to create a free account and register your blog to benefit from the incoming links you will receive.
Every time you post new content on your blog you will need to tag it using a special link which will help Technorati categorise your content and group all posts with the same tag together with the most recent at the top. Whenever someone searches for the keyword phrase that you have used for your tag your post will appear in the results pages of the Technorati website.
There is no limit to how many tags you can use but if you use too many your blog can start to look ugly so its best to use less than ten. To help save space you can use the smallest font size available for your tags and you can also use anchor text so that only a few words will show and not each link.
Its also very important that you use relevant tags for each post that you make on your blog because you don't want to risk losing your account for targeting unrelated topics. There really is no point in using unrelated tags because the traffic you will receive will not be interested in your content because its not what they were looking for.
Another feature you will want to use on your blog is the link for people to add you to their list of favourites and its best if you place it in the side bar of your blog either by using anchor text or by using an image. The more people who favourite your blog and the more incoming links you get will increase your authority score (which improves your rankings).
The last thing to remember is that the success of your blog will depend on how good your content is so its essential that you only use high quality articles that are relevant to your website. To make it profitable you should customise your blog with recommendations for products or Google Adsense ads. You can also add a subscription form in the side bar if you want to collect leads for your opt in list.
To see an example of how to use Technorati on your blog just go here: http://www.marketingoasis.com/blog/
This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com
Article Source: http://EzineArticles.com/?expert=Simon_Akers
Technorati is a search engine specifically for blogs and it works by allowing bloggers to tag their posts with relevant keywords so that the content appears in the results pages when those keywords are searched. It gives you full control over where your content should appear on the website and you only have to wait a few days for it to be indexed.
There are three categories on the website, the first is "blog posts" which finds any posts that contain the search term, the second is "tags" which finds individual posts that are tagged with the search term, and the third is "blog directory" which finds individual blogs that are tagged with the search term.
The first thing you will need to do is create a free account on the Technorati website which only takes a few minutes to do and you will then be able to list every post on your entire blog and other members will be able to add your blog to their list of favourites.
As more people link to your blog and add you to their list of favourites your ranking will increase and so will the traffic you receive. This is important because there is a huge amount of free traffic available if you can improve your rankings so you need to create a free account and register your blog to benefit from the incoming links you will receive.
Every time you post new content on your blog you will need to tag it using a special link which will help Technorati categorise your content and group all posts with the same tag together with the most recent at the top. Whenever someone searches for the keyword phrase that you have used for your tag your post will appear in the results pages of the Technorati website.
There is no limit to how many tags you can use but if you use too many your blog can start to look ugly so its best to use less than ten. To help save space you can use the smallest font size available for your tags and you can also use anchor text so that only a few words will show and not each link.
Its also very important that you use relevant tags for each post that you make on your blog because you don't want to risk losing your account for targeting unrelated topics. There really is no point in using unrelated tags because the traffic you will receive will not be interested in your content because its not what they were looking for.
Another feature you will want to use on your blog is the link for people to add you to their list of favourites and its best if you place it in the side bar of your blog either by using anchor text or by using an image. The more people who favourite your blog and the more incoming links you get will increase your authority score (which improves your rankings).
The last thing to remember is that the success of your blog will depend on how good your content is so its essential that you only use high quality articles that are relevant to your website. To make it profitable you should customise your blog with recommendations for products or Google Adsense ads. You can also add a subscription form in the side bar if you want to collect leads for your opt in list.
To see an example of how to use Technorati on your blog just go here: http://www.marketingoasis.com/blog/
This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com
Article Source: http://EzineArticles.com/?expert=Simon_Akers
10 Ways to Increase Blog Traffic
By Amy Derby
Your blog is up and running. You're regularly posting information you think your audience will enjoy and benefit from. Now, you need to build some traffic. Here are some ways to increase blog traffic.
1. Create a feed on Yahoo.com. You'll need a free Yahoo account. Navigate to the MyYahoo page and add your blog's feed. This will get your blog indexed faster to increase blog traffic through natural searches on Yahoo and other search engines.
2. Go to pingomatic.com and "ping" your blog every time you add a new blog post. This process notifies the major blog directories that your blog has been updated, thereby helping you increase blog traffic.
3. Submit your blog to blog directories. Some popular blog directories are: http://www.blogcatalog.com, http://www.bloggernity.com, and http://www.blogarama.com.
4. Submit articles to free article directories and link your blog's URL in the resource box. This will get you better page rankings and help increase blog traffic through natural searches.
5. Visit blogs related to your own and leave comments. Write something useful, rather than the all too often seen "Great blog. Now visit mine at..." types of comments, which are often deleted as spam.
6. Link to related blogs on your own blog and ask others to link to you. The more people who link to your blog, the better page rank you'll get from search engines. A good page rank will increase blog traffic.
7. Blog as often as possible. People like fresh content that is updated regularly.
8. Use signature lines to your advantage. If you post in forums, link to your blog in your sig line. Include your blog's link in your outgoing emails.
9. If you can afford it, sign up with Google's Adwords. If you're on a tight budget, you can choose the lowest option, which is 25 cents per day. You can choose to promote through keyword searches and/or through having your link placed on related sites. Both ways can increase blog traffic.
10. Consider purchasing a domain name for your blog. You can get a domain name for less than $10 per year. Unlike having a website, when you have a blog, you won't have to pay for hosting. Choose your domain name wisely. Of course, your domain name will need to relate to your blog. Choosing a keyword phrase that a lot of people who'd want to find your blog might search for is the best idea.
For more ways to increase blog traffic, tips to help you make money blogging, and a free daily list of blogging jobs, visit http://freelancebloggingjobs.com
Article Source: http://EzineArticles.com/?expert=Amy_Derby
Your blog is up and running. You're regularly posting information you think your audience will enjoy and benefit from. Now, you need to build some traffic. Here are some ways to increase blog traffic.
1. Create a feed on Yahoo.com. You'll need a free Yahoo account. Navigate to the MyYahoo page and add your blog's feed. This will get your blog indexed faster to increase blog traffic through natural searches on Yahoo and other search engines.
2. Go to pingomatic.com and "ping" your blog every time you add a new blog post. This process notifies the major blog directories that your blog has been updated, thereby helping you increase blog traffic.
3. Submit your blog to blog directories. Some popular blog directories are: http://www.blogcatalog.com, http://www.bloggernity.com, and http://www.blogarama.com.
4. Submit articles to free article directories and link your blog's URL in the resource box. This will get you better page rankings and help increase blog traffic through natural searches.
5. Visit blogs related to your own and leave comments. Write something useful, rather than the all too often seen "Great blog. Now visit mine at..." types of comments, which are often deleted as spam.
6. Link to related blogs on your own blog and ask others to link to you. The more people who link to your blog, the better page rank you'll get from search engines. A good page rank will increase blog traffic.
7. Blog as often as possible. People like fresh content that is updated regularly.
8. Use signature lines to your advantage. If you post in forums, link to your blog in your sig line. Include your blog's link in your outgoing emails.
9. If you can afford it, sign up with Google's Adwords. If you're on a tight budget, you can choose the lowest option, which is 25 cents per day. You can choose to promote through keyword searches and/or through having your link placed on related sites. Both ways can increase blog traffic.
10. Consider purchasing a domain name for your blog. You can get a domain name for less than $10 per year. Unlike having a website, when you have a blog, you won't have to pay for hosting. Choose your domain name wisely. Of course, your domain name will need to relate to your blog. Choosing a keyword phrase that a lot of people who'd want to find your blog might search for is the best idea.
For more ways to increase blog traffic, tips to help you make money blogging, and a free daily list of blogging jobs, visit http://freelancebloggingjobs.com
Article Source: http://EzineArticles.com/?expert=Amy_Derby
Affiliate Marketing Traffic - Making Use Of Classified Ads
Classified ads are usually 4 to 5 lines long that go out in the Ezine itself. They do not work that well anymore compare to the last time but it is still a cheap or free way to advertise. The skill that you will need in order for this thing to work is to have good basic copywriting skills.
The best way to make use of classified ads is to send the visitors straight to your squeeze page where you will offered them a free gift if they give you their email and name in return. Once they have opt in to your list, you will redirect them to your affiliate links so see whether they will buy the affiliate product or not. In this way, you will still be able to build your own list even if they do not buy the first time they see the affiliate product.
Once you have their detail, you will be able to build a relationship with them and contact them again and again till they buy your affiliate product or they unsubscribe from your list. This is the best way to make use of classified ads.
As most of the places where you can put classified ads are almost useless, you must know where to put your ads. The most popular and the least expensive way to put your classified will be to go to www.craiglist.org and www.USFreeAds.com. These 2 sites got lots of traffic coming in and the Google search engines always spider the site. So make good use of these 2 websites.
Zack Lim is an up and coming affiliate marketer who owns
http://www.MyAffiliateMarketingOnline.com providing information on Affiliate Marketing. To get Free "7 Days to Affiliate Marketing" course, go to http://www.MyAffiliateMarketingOnline.com. This article is free for republishing by visitors provided the resource link is retained
Article Source: http://EzineArticles.com/?expert=Zack_Lim
The best way to make use of classified ads is to send the visitors straight to your squeeze page where you will offered them a free gift if they give you their email and name in return. Once they have opt in to your list, you will redirect them to your affiliate links so see whether they will buy the affiliate product or not. In this way, you will still be able to build your own list even if they do not buy the first time they see the affiliate product.
Once you have their detail, you will be able to build a relationship with them and contact them again and again till they buy your affiliate product or they unsubscribe from your list. This is the best way to make use of classified ads.
As most of the places where you can put classified ads are almost useless, you must know where to put your ads. The most popular and the least expensive way to put your classified will be to go to www.craiglist.org and www.USFreeAds.com. These 2 sites got lots of traffic coming in and the Google search engines always spider the site. So make good use of these 2 websites.
Zack Lim is an up and coming affiliate marketer who owns
http://www.MyAffiliateMarketingOnline.com providing information on Affiliate Marketing. To get Free "7 Days to Affiliate Marketing" course, go to http://www.MyAffiliateMarketingOnline.com. This article is free for republishing by visitors provided the resource link is retained
Article Source: http://EzineArticles.com/?expert=Zack_Lim
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